PRIVACY POLICY

PRIVACY POLICY

Last Updated: 12-01-2023

At CRAFTED BY DESIGN, a California based company, we value your privacy rights and are committed to being transparent in all our products and services. We understand that privacy practices are an integral part of our goal to become the most trusted health and wellness company.

This Privacy Policy (“Policy”) explains how CRAFTED BY DESIGN (“CRAFTED BY DESIGN,” “we,” or “our”) collects, uses, shares, and protects information from and about our customers (“you”). It also outlines how you can access and update your information and make choices about how it is used. This Policy covers both our online and offline data collection activities, including information collected through our websites and applications, as well as through our offline programs and events. By using our website or providing us with your information, you agree to the terms of this Policy. If you do not agree to this Policy, please do not use our websites or applications or provide us with your information.

We reserve the right to make changes to our practices and this Policy at any time. If we make substantial changes to the way we handle your information, we may notify you prominently and/or give you the choice to opt-in. This website is intended for residents of the United States. If you are not a resident of the United States, please visit the CRAFTED BY DESIGN website in your home country.

THIS PRIVACY POLICY ADDRESSES THE FOLLOWING QUESTIONS:

Q. WHY DO WE PROCESS YOUR INFORMATION? We use your information for the following business purposes:

• PERFORMANCE OF OUR CONTRACT WITH YOU: In certain circumstances, we need your information to fulfill our contractual obligations. For example, if you purchase products through our website, we need your name and contact information to communicate with you and deliver your orders. If you do not provide your information, we will not be able to provide you with our products and services.
• YOUR PRIOR CONSENT: In some cases, we may ask for your express consent before collecting or using your information. For instance, we will always ask for your permission before sending marketing communications.
• COMPLIANCE WITH APPLICABLE LEGAL OBLIGATIONS: We may have to collect and use your information to comply with our legal obligations. For example, tax laws require us to keep records of your purchases.
• OTHER BUSINESS PURPOSES: This is a legal term that allows us to process your personal information for other reasonable and necessary business purposes. These may include auditing compliance, ensuring security and integrity, debugging our website, conducting internal research for technology development, and activities related to the quality and safety of our services.

Q: HOW DO WE COLLECT INFORMATION FROM YOU? This Privacy Policy applies to information we collect from and about you through the following methods:

• CRAFTED BY DESIGN WEBSITES AND APPLICATIONS: We may collect information from you through our U.S. or international websites and applications, including our own domain websites and third-party social network sites like Facebook.
• CRAFTED BY DESIGN TEXT MESSAGING PROGRAMS: We may collect information from you through our inbound text messaging programs, such as short codes advertised in our stores, websites, or applications.
• CALL CENTER ORDERS: We may collect information from you through our call centers if you place an order over the phone or chat, or if you have a question or comment to make. These services are available in the U.S. and in some locations outside the U.S.
• PERSONAL CONTACT INFORMATION: This includes any information that can be used to personally contact you, such as your name, home or mailing address, phone number, or email address. In some cases, this information may be about someone else, for instance, if you ask us to ship a product to a friend. We typically collect personal contact information for activities like account registration, product orders, customer service, contests and promotions, and customer feedback. If you create an account with us, some of your personal contact information will be stored under your account profile. You can review or edit this information by visiting the "My Account" section of our site or contacting our customer service team.
• PAYMENT INFORMATION: This includes any information that you use to make a purchase, like your credit card details (cardholder name, card number, expiration date, etc.), gift card information, check, or other forms of payment (if available). This also includes the billing name and address associated with your form of payment. We only collect payment information for purchases made in-store, online, or by phone. If you create an account with us, your payment information, along with your purchase history and other related preferences, may be stored under your account profile. You can review or edit this information by visiting the "My Account" section of our site or contacting our customer service team.
• ACCOUNT LOGIN INFORMATION: This refers to any information necessary to establish a unique account with us or to give you access to your specific account information. Examples include your customer number, login ID, screen name, password, and/or security question and answer. We may generate certain login information, like your customer number, and send it to you. We only collect (or create) unique login information for activities that require an account. Your unique login information, particularly your password, should always be kept confidential and never shared with anyone else. You can change your account password by visiting the "My Account" section of our site or contacting our customer service team.
• DEMOGRAPHIC INFORMATION: This includes any information that describes your demographic or psychographic characteristics, such as your date of birth, age or age range, gender, facial attributes (e.g., hair color, eye color, skin type, skin tone, etc.), general geographic location (e.g., zip code or city and state), favorite products, hobbies, and interests, or lifestyle information. We typically collect demographic information for activities like account registration, contests and promotions, and customer surveys. If you create an account with us, you may be able to modify certain demographic information stored under your account profile by visiting the "My Account" section of our site or contacting our customer service team. For demographic information associated with your profile on a third-party social network (e.g., Facebook), please see the separate section on "Social Network Information" below.
• TECHNICAL COMPUTER INFORMATION: This includes any information about the computer system or other technological device that you may use to access our websites or applications. We typically collect this information using automated technologies such as cookies and web beacons. For more information on cookies, see the section "Do we use cookies to gather information?" below. Examples of technical computer information we may collect include your computer's IP address, operating system type, and web browser type. If you access our website or application via a mobile device like a smartphone.
• WEBSITE USAGE INFORMATION: We collect information about how you use and navigate our websites and applications, such as which links you click on, which pages or content you view, and other similar information or statistics about your interactions with our websites or applications. This information is captured through automated technologies such as cookies and web beacons and may be collected regardless of the device you are using, including computers, smartphones, or tablets. We may also use third-party analytics services, such as Google Analytics, to collect data in aggregate. This information may be associated with your personal contact information.
• CUSTOMER FEEDBACK: We may collect information that you voluntarily share with us about your experience using our products or services, such as beauty products, websites, or applications. This information may come in the form of customer surveys, feedback forms, or email correspondence.
• CUSTOMER-GENERATED CONTENT: We may collect any content that you create and share with us, such as photos, videos, personal stories, or other similar media or content. This may be collected in connection with contests, promotions, website community features, customer engagement, and third-party social networking.
• SOCIAL NETWORK INFORMATION: We may collect information that is part of your profile on a third-party social network, such as Facebook, that you allow to be shared with us or that you post publicly. This information may include your basic account information and other additional information or activities that you permit to be shared with us.
• OTHER INFORMATION: We may collect other information that is necessary for a specific purpose or service that you use or request. The type of information collected may vary depending on the method of collection and the specific purpose for which it is being collected.
• USE OF YOUR INFORMATION: We use your information for the following purposes:
  • ORDER FULFILLMENT: We use your information to process and ship your orders, to inform you about the status of your orders, and to follow up with you about your satisfaction with the products you ordered. Depending on how you make a purchase, we may collect personal contact information, payment information, account login information, and information related to your purchase.
  • ACCOUNT MAINTENANCE: We use your information to maintain your accounts with us, including administering any customer loyalty or rewards programs associated with such accounts. This typically involves using the information collected when setting up your account.
  • CUSTOMER SERVICE: We use your information to provide you with customer service, including responding to your inquiries and resolving any issues you may have. We take appropriate measures to protect your information and to ensure that it is used only for the purposes described in this privacy policy. If you have any questions or concerns about our privacy policy or the use of your information, please contact us.
  • PRODUCT IMPROVEMENT AND CUSTOMIZATION: We may collect and use your information to continuously improve our products and provide you with customized experiences. This involves the collection and use of demographic information and customer feedback to tailor our products to your needs and develop new product ideas.
  • PERSONALIZED PRODUCT RECOMMENDATIONS: We may use your information to personalize your experience with CRAFTED BY DESIGN by providing product recommendations, offers, and rewards based on your interests and profile. This includes the use of your order history (online or call center purchases) and certain demographic information such as your favorite look, unique facial attributes, birth date, etc.
  • CONTESTS AND PROMOTIONS: We may collect and use your information to administer contests, sweepstakes, giveaways, competitions, or other similar marketing campaigns or promotions. This typically involves the collection and use of personal contact information for prize fulfillment, limited demographic information for eligibility, and in some cases, customer-generated content. Some promotions may be run on third-party social networks, such as Facebook. To comply with sweepstakes laws, we may share limited information about promotion winners, such as their name and city of residence. Please refer to the official rules or details posted with each promotion for more information.
  • MARKETING COMMUNICATIONS: We may collect and use your information to send you marketing communications such as email, mobile messages (text or push notifications), and postal mailings. These communications may include information about new products, store events, discounts and coupons, beauty tips, and other news and special offers. On occasion, these communications may also include information or offers about third-party products. The collection and use of your personal contact information and/or demographic information may be required to send marketing communications. In some cases, technical information or general location information obtained from your mobile device may be used for mobile messages. You can opt-out of receiving marketing communications at any time by following the unsubscribe instructions provided in each communication or by updating your device settings for mobile messages. If you have an online account with us, you may change your communication preferences under the My Account section of our site or by contacting Customer Service. Please note that even if you opt-out of marketing communications, you may still receive other communications from us such as order confirmations, account activity notifications, and important announcements like product recalls and privacy policy changes.
  • WEBSITE PERSONALIZATION AND CONVENIENCE: We may collect and use your information to personalize your website experience and save you time. This is achieved through the use of automated technologies like cookies that collect and remember certain account login information, technical information, and previous website usage information. For example, we may remember your login ID or username to quickly log you in the next time you visit our site or to retrieve items you previously placed in your shopping cart. Based on this information, we may also show you CRAFTED BY DESIGN content or offers that are more relevant to your interests.
  • WEBSITE VIRAL FEATURES: Where permissible under applicable law, we may use your information to allow you to use our website viral features, such as "Tell-a-Friend". These features allow you to easily share CRAFTED BY DESIGN news, product information, promotions, and other content with friends and family. This may require collecting and using personal contact information like email addresses and names, which may be stored in our records to track and reward customer referrals. If you use third-party social networks for viral features, please refer to the section on "Third-Party Social Networking" below.
  • THIRD-PARTY SOCIAL NETWORKING: We may collect and use your information when you interact with third-party social networking features, like Facebook Connect, Facebook Like, Pinterest, and Instagram. These tools may be integrated into our sites or applications for running contests, sharing content, signing up for accounts, or other stated purposes. If you use these tools, we may have access to certain information from your social networking profile. You can learn more about these features and the information we may obtain by visiting the website of the relevant third-party social network.
  • THIRD-PARTY ONLINE ADVERTISING: We may allow third-party ad networks, such as Facebook and Google, to collect and use your information to show you targeted ads, including CRAFTED BY DESIGN ads on our sites or other sites. This is done by uploading a customer list or incorporating a pixel from the third-party ad network on our website, and the network matching common factors between our data and theirs. These ads may entice you to return to our site for new offers and promotions. This type of advertising may involve collecting and tracking technical information like your IP address and website usage information like your browsing history on our sites and across many other sites on the Internet. To opt-out of receiving these matched ads, please contact the applicable third-party ad network or opt-out at any time by going to https://www.networkadvertising.org/managing/opt_out.asp or Global Privacy Control at https://globalprivacycontrol.org/. If we use Facebook's Conversion API or other Facebook Custom Audience services to serve matched ads on Facebook services, you can opt-out by hovering over the box in the right corner of such Facebook ads. We are not responsible for a third-party ad network's failure to comply with your opt-out instructions.
• TYPES OF INFORMATION WE MAY COLLECT:
  • Personal information
  • Demographic information
  • Technical computer information
  • Website usage information
  • Customer feedback
• PURPOSES FOR COLLECTION AND USE OF INFORMATION:
  • Maintaining the day-to-day operation and security of our websites and applications
  • Conducting internal marketing and demographic studies
  • Other general business purposes
• RETENTION OF PERSONAL INFORMATION: We will only retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or for as long as required by law. The criteria used to determine retention periods include:
  • The length of our ongoing relationship with you
  • Any legal obligation to which we are subject
  • Any longer retention period required or permitted by law.
• USE OF COOKIES: We use cookies on some of our websites to enhance your experience and provide personalized content and ads. A cookie is a small file that we put on your device when you visit our website and allows us to recognize your computer when you return. Cookies also allow us to track website usage and remember items in your shopping cart. You can disable cookies through your browser settings, although this may affect the functionality of some features on our website. We may also use pixel tags and third-party web analytics services, such as Google Analytics, to collect information about your browsing activities. You may opt-out of these services by disabling them through your browser or by visiting the Google Analytics opt-out page.
• SHARING OF INFORMATION: We may share your information with third parties in certain situations, but we will not sell, rent, or otherwise share your data to any third-party for a business or commercial purpose unless you have given specific consent. To exercise your privacy rights and control over your information, please visit the following websites:
  • To opt-out from third-party advertising cookies: https://www.networkadvertising.org/managing/opt_out.asp or https://globalprivacycontrol.org/
  • To disable Google Analytics: https://tools.google.com/dlpage/gaoptout?hl=en

 Q. ARE THERE OTHER IMPORTANT POLICIES CONCERNING MY PERSONAL INFORMATION? This section provides additional information that is important for you to know about our privacy policy or practices.

• YOUR INFORMATION MAY BE TRANSFERRED OUTSIDE OF UNITED STATES: This website is intended for and directed to residents of the UNITED STATES. We may also have a need to transfer your customer information to other countries or places in which we, our service providers, or our corporate affiliates maintain offices or facilities. By using a CRAFTED BY DESIGN website or application or by otherwise doing business with CRAFTED BY DESIGN, you are agreeing to allow us to transfer your information outside of the United States and to process it elsewhere for the purposes stated in this Privacy Policy.
• WE DO NOT COLLECT INFORMATION FROM CHILDREN UNDER THE AGE OF 16: We do not solicit or collect any type of information from a person known to be under the age of 16. If we discover that we have accidentally collected information from someone under the age of 16, we will remove that information from our records as soon as possible (or obtain the necessary parental permission to retain it).
• WE ARE NOT RESPONSIBLE FOR THIRD PARTY SITES/FEATURES: Our websites and applications may provide links to, or features from, other third-party sites (such as third-party social networks) that we do not own or control. If you click on such links or use such features, you do so at your own risk. We are not responsible for the content or practices of any third-party site, application, or feature.

Q. HOW CAN I EXERCISE MY CONSUMER PRIVACY RIGHTS? CRAFTED BY DESIGN values your privacy rights and is committed to transparency in all our products and services. We believe our privacy practices are an integral part of our quest to become the most trusted beauty company. We are committed to offering you the ability to exercise control over your personal data, regardless of your state of residency.

The following sections are intended to provide you with information on how you can exercise your privacy rights. These sections apply to personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household such as your real name, alias, postal address, unique personal identifier, online identifier Internet Protocol address, email address, account name, driver’s license number, passport number, biometric identifiers, general location, or other similar identifiers (collectively, “personal information”). Personal information does not include publicly available information and certain other information that is regulated by other applicable laws.

RIGHT TO KNOW: You have the right to access your personal information and request that we disclose certain information to you about our collection of your personal information. Such information shall cover the calendar year prior to the date of your request. Upon our receipt of your verified request, we will provide you with the following in an easily understandable format:

• The categories of personal information we have collected about you.
• The categories of sources from which we have collected your personal information. 
• Our business or commercial purpose(s) for collecting or selling your personal information. 
• The categories of third parties with whom we have shared your personal information .
• The specific pieces of personal information we have collected.